Since this is an EV certificate, GeoTrust will conduct a thorough vetting of your company before issuing the True BusinessID w/ EV. This process can typically take between 1-10 business days, depending on your response times. However, once the process is completed, the certificate will be issued and the green address bar will display around your URL. Your customers will know that you are who you say you are – as you let a trusted third party like GeoTrust conduct an authentication process. There is no greater indicator of trust on the internet then the green address bar, and the validation process is well worth the time.